Our Story
The Story So Far …
Daisy Darche London was established by British born designer Alex d'Arche. Alex graduated from SOAS in 2010 with a BA in History of Art and Archaeology of Asia and Africa, and later from the Royal College of Art in 2012 with an MA Textiles specialising in Print.
Supported by her parents Eva d'Arche (producer and guardian to emerging new talent) and Phillip d'Arche (printing magician) this rock solid family business is rocking.
Alex designs the prints inspired by the rich colours of nature, flora and fauna. Her extensive travels and worldly adventures shape the collection silhouettes.
Simple shapes inspired by Kaftan and Kimono, drape and caress the body transporting the wearer to a place of luxury. Her vision totally captures the spirit of youth and abandonment.
The label focuses on beautiful vivid prints on silk satin, georgette, crepe de chine and jersey. Everything from the design to the production of the garments is 'Made in London'.
Appealing to women regardless of age, shape or size the collection has captured the imagination, offering a unique aesthetic that is personal and covetable. Daisy is an English rose, a fun loving girl who expresses herself through her clothes, the vibrant colours of which reflect her personality and vitality.